Using Analytics to Drive Customer Engagement, Retailer Makes $5 Million More
The best data and analytics mean nothing unless action is taken on the information. One of our projects in the retail sector provides a vivid illustration of how the right information at the right time, used to drive the right actions, can be highly profitable.
Our client was a retailer with 20 locations, all large stores each stocking about a quarter million SKUs. Management wanted to understand how they could increase their customer conversion rate – turn more “browsers” into “buyers” – and thereby increase revenue and profit. With flat or declining sales, hiring more staff was not an attractive option. (more…)